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By Matthew Anderson

This booklet bargains an unique contribution to the empirical wisdom of the advance of reasonable alternate that is going past the anecdotal bills to problem and examine the buying and selling practices that formed the reasonable exchange version. reasonable alternate represented a brand new method of international alternate, company social accountability and shopper politics.

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Additional resources for A History of Fair Trade in Contemporary Britain: From Civil Society Campaigns to Corporate Compliance

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145 From the early 1970s, Oxfam undertook a restructuring of its trading practices and the initiative that evolved (although not as progressive as some within the organisation were promoting) became the benchmark for subsequent Fair Trade operations. Chapter 2 examines the involvement of religious groups (particularly Christian development agencies) in establishing many of the earliest Introduction 21 North–South links that developed into Fair Trade ventures. In particular, this chapter investigates the work of three Christian development agencies that played an important role in establishing the Fairtrade Foundation: Christian Aid, CAFOD and Tearfund.

9% of all orders). 82 By 1990 there were signs of a gradual geographic diversification. 84 In the United Kingdom, in contrast to the clear dividing lines that emerged in the United States and parts of Europe (particularly France, Spain and Italy), British-based ATOs and Fair Trade companies have not tended to align exclusively with a particular approach to Fair Trade. 85 While Oxfam’s support for both Fairtrade-labelled food products and ‘fairly traded’ handcrafts was not particularly controversial among the general public, it did prompt some internal discussion about Oxfam’s priorities and the merits of handcraft production versus food products and commodities.

Oxfam also had some experience of importing food products, but this had not been straightforward and served to highlight the complexity of trying to operate an alternative model within existing commodity markets. 66 Owing to the variation in quality from estate to estate and from harvest to harvest it was necessary to blend from different sources to produce an acceptable year-round product. Virtually all tea produced in India was sold at auction, which made it difficult to guarantee the exact origin.

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